Kin by KLM

In this project, we were presented with the unique problem of adjusting KLM’s business strategy to a customer intimate experience. In order for KLM to compete in a market that is currently saturated with both high cost, premium service companies and low cost, threadbare flight companies KLM needs to adjust their current business strategy to target a currently unoccupied segment of the market that provides customers with an intimate experience that makes them feel special and validated, promoting return customers and attracting new customers away from the increasingly cold, apathetic service offered by the discount airline companies.